Coming out of nowhere, the coronavirus pandemic has swept away many jobs in the restaurant, tourism, construction, and international transport businesses. Yet, not everyone who found themselves unemployed was not afraid of change.
“We make 15,000 masks a day, and donate 5% to doctors”. The story of Nelva, a Belarusian clothing brand that’s not afraid of changes
Today, Nelva has 250 employees, 14 stores and thousands of fans in Belarus, Russia and Ukraine. Deputy Director Irina Rakhmanova speaks of how the ambitions of a few students grew into a large-scale business. Her speech is filled with such passion and enthusiasm that it immediately becomes clear why this could not have been any other way.
The history of the Belarusian clothing brand Mark Formelle shows that fortune favors the brave.