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Armenia. Armenia’s government approved a Strategy for the development of small and medium business and an action plan for 2020-2024 to address the pandemic. According to the strategy, productivity of SMEs will increase by 3% in 2020-2023 and by 7.5% in 2024. 
In the course of a six-day seminar organised under the EU4Business Initiative, Armenian textile companies gained deeper insights into price segmentation and the effective use of communication and promotion channels, as well as roadmaps for overcoming the economic challenges of the COVID-19 pandemic.
While on a study tour to the South African Republic under the EU4Business Initiative, Armenian growers gained expert advice on manufacturing internationally and specifically EU-competitive products: maintaining accurate moisture levels, extending the shelf life of dried fruits, producing attractive yet affordable packaging in line with the European standards, and getting some good marketing tips on how to promote their products.
Armenia. US Government has allocated an additional $1.4 million through USAID for combating Covid-19 impacts in Armenia. Overall it is providing more than $4 million of emergency assistance, including $1 million for supporting the agriculture and tourism sectors in recovering economically from the pandemic, and adapting their needs to the post-Covid world.
The EU-funded Ready to Trade project, an EU4Business initiative, implemented by the International Trade Centre (ITC), organized a webinar "Assistance to Georgian Companies on E-Commerce", for the project's beneficiaries.