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This document informs you of our policies regarding the collection, use, and disclosure of personal data when you use our website and services and the choices you have associated with that data.

We use your data to provide and improve our services. By using our website, you agree to the collection and use of information in accordance with this policy.

Data Security Disclaimer

The information supplied to EU4Business Initiative will be treated in accordance with the EU data protection and privacy laws and regulations (Regulation (EC) 45/2001, Regulation (EU) 2016/679 "GDPR", and Regulation (EU) 2018/1725 "IDPR"). The information will only be used for internal purposes of the EU4Business Initiative, and no information will be made public without prior agreement.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our services to our visitors and users.

Types Of Data Collected

Personal data

We may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This data may come from web forms including the following:

Further in order to create an account in the Member Area we also ask you to provide personally identifiable information for the purpose of processing Expressions of Interest, Applications and other preparations for participants of a Business Mission.

Personally identifiable information includes, but is not limited to:

  • Name
  • Email address
  • Organisation
  • Country

Usage Data

We also collect information on how the website is accessed and used. This usage data includes information such as your browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

To make this site work properly, we sometimes place small data files called cookies on your device.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

We use cookies to personalise website content and advertising, to provide social media and rich media features and to analyse traffic to the site. We also share information about your use of our site with our trusted third-party social media, advertising and analytics partners.

Our website contains the following types of cookies:

Website Function Cookies

We use cookies to make our website work including:

  • Remembering your search settings.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Third-party cookies

We may employ third party companies to facilitate our services, to perform service-related services, to enrich your experience on the website or to assist us in analysing how our website is used.

These third parties have access to your data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Third-party tools may set cookies for sharing content on social networks, for producing access statistics and for remembering website navigation and advertising behaviour. You should ascertain what the relevant sites' policy is on social networking cookies.

Our site includes functionality provided by third parties, including the following:


We use third-party service providers to monitor and analyse the use of our website.

  • Google Universal Analytics

Google Analytics is a web analytics service.

Data collected through Google Analytics will be stored until the end of the EU4Business Initiative Programme (2016-2020), for internal analysis and reporting purposes only.

  • Social media anonymous visitor analytics and tracking

We use cookies to compile visitor statistics such as how many users have visited our website, what type of technology they are using, how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.

Advertising and remarketing

Cookies are widely used in online advertising. Neither us, nor our advertising partners can gain personally identifiable information from these cookies. You can opt out of these cookies at anytime.

  • Facebook Custom Audiences
  • LinkedIn Ads
  • Google Adwords
  • YouTube Ads
Video and rich media

We use these cookies to enable the use of rich media like embedded videos and other widgets on our webpages.

  • YouTube

Disabling these cookies will likely break the functions offered by these third parties.

How To Control Cookies

You can control and/or delete cookies as you wish – for details, se You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

External Third Party Service Providers

Email marketing
  • MailChimp

If you have subscribed to one of our email lists or have indicated that you are interested in receiving information from us, we will send you marketing communications by email. You can opt-out of such communications at any time by using the “unsubscribe” feature in the email itself.

 Social media

  • YouTube

EU4Business Initiative owns and disseminates content through the above mentioned social media networks. Check our Social Media Policy page for more information.

Links to other websites

Our website contains links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

How We Use The Data

EU4Business Initiative uses the collected data from the website for various purposes:

  • To allow for the proper facilitation and management of the Business Missions and offering services under the scope of the EU4Business Initiative Programme.
  • To allow you to have access to interactive features, such as social media liking and sharing buttons, embedded rich media content, when you choose to do so.
  • To provide analysis or valuable information so that we can improve the website.
  • To optimise the content of our website, as well as its related advertisement.
  • To detect, prevent and address technical issues.
  • To share information about the Programme and to further promote it to our target audience.

The EU4Business Initiative uses the collected data from accounts created in the Member Area to allow for proper facilitation and management of the Business Missions and offering services under the scope of the EU4Business Initiative Programme. This includes:

  • Sending electronic notifications via email to the Member Area account holder of any data received via the Company Profile, Expression of Interest and Application form
  • Sending electronic notifications via email to the Member Area account holder of results pertaining to an Expression of Interest and Application for a Business Mission
  • Sending electronic notifications via email to the Member Area account holder pertaining to upcoming deadlines and actions to be completed in preparation of a Business Mission

Transfer Of Data

Your information, including Personal Data, is only shared with internal operators contractually bound to deliver the Business Missions and the respective activities. These operators are based in Europe as well as outside of Europe, and all process the data solely for the purpose of the EU4Business Initiative Programme in compliance with the EU’s Internal and General Data Protection Regulations [see respective regulations (EU) 2018/1725 and (EU) 2016/679]. None of the data is sold to third parties.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Data Retention

Data collected from the accounts created on the Member Area is retained only for the duration that is deemed necessary for the delivery of the service and no longer than until the end of the Programme duration.

EU User Rights

Should you have any enquiries please contact the Programme at

If you are a user of our website in the EU, you have the following rights with respect to the Programme’s handling of your personal data. To exercise these rights, please see below or submit your request at

Explanation and copies of your data

You have the right to request an explanation of the information that the Programme has about you and how the Programme uses that information.

You also have the right to receive a copy of the information that the Programme collects about you if collected on the basis of consent or because the Programme requires the information to provide the services that you request.


If the Programme has information about you that you believe is inaccurate, you have the right to request correction of your information.


Users may request deletion of their accounts at any time. Users may request deletion via the Programme's contact form. We may retain certain information about you as required by law and for legitimate business purposes permitted by law.

Objections and complaints

Users in the EU have the right to object to the Programme's processing of personal data, including for marketing purposes based on profiling and/or automated decision making. The Programme may continue to process your information notwithstanding the objection to the extent permitted under the IDPR.

Users in the EU also have the right to file a complaint relating to the Programme's handling of your personal information with the Belgian Data Protection Authority.

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