Training for Armenian companies ahead of Hannover trade fair

Armenian companies preparing for Hannover Messe

What are the business do-s and don’t-s in Germany, the business etiquette and ways to interact with and attract potential partners and investors? These and other topics of German business culture were part of a discussion led by international expert Martin Reinfeldt at a training organised by the EU4Business SMEDA project (Support to SME Development in Armenia) for the Armenian delegation soon heading to the Hannover Messe 2018 trade fair, from April 17-28.

The training and a tailored marketing package (a film, booklet, pitch deck, posters and flyers, etc.) will ensure that the Armenian delegation, consisting of four precision engineering and Internet of Things (IoT) companies, and several representatives of Free Economic Zones and the Ministry of Economic Development and Investments of Armenia, are efficiently presented at the trade fair, ready to pitch, establish business connections and cooperation, getting the utmost benefits offered through this opportunity.

The four companies – RAFA Solutions, Bitlis-MEN, Volterman Inc., and Grovf –were selected by SMEDA following a call for applications. 

The annual Hannover Messe is the world's leading trade fair for industrial technology. All key technologies and core areas of industry – from research and development, industrial automation, IT, industrial supply, production technologies and services to energy and mobility technologies – can be found in Hannover.  For more information see:

The EU4Business SMEDA project supports the improvement of the business and investment climate for SMEs in Armenia. It aims to strengthen the private sector, support SME coordination mechanisms, and foster links between research institutions and the private sector, as well as providing access to finance for SMEs.