EU4Business sales training for Moldovan SMEs in apparel sector

At work in a textile factory in Moldova
22/11/2018 to 23/11/2018

The International Trade Centre will hold the third in a series of trainings on increasing sales efficiency, aimed at Moldovan SMEs in the apparel sector later this month, organised in the framework of the EU-funded project ‘Eastern Partnership: Ready to Trade – an EU4Business initiative’.

The third seminar will take place on November 22-23 on the topic of ‘Assortment strategy in fashion brand’, and will be led by Galina Kravchenko from the Fashion Consulting Group in Russia. The training sessions will allow the participants from a pilot pool of apparel companies to learn about:

  1. The basic principles of efficient assortment structuring (grouping: product category, gender groups, age groups, style groups, seasonal groups, risk groups (“volume drivers”, “must have”, “high risk”) inside a collection, items (assortment type specification); pricing strategy - differentiation opportunities)
  2. The business ‘core competence’ (how to identify the importance of assortment groups; how to develop key competencies and transform them into competitive advantage.)
  3. Efficient assortment matrix characteristics (composition characteristics; opportunities for assortment optimization; the principle of assortment group proportion; principles of sales promotion for each assortment group)
  4. Assortment classification vs. assortment matrix (similarities and differences; examples of assortment classification tables).
  5. Case studies (example of table classification construction as a basis for assortment matrix; example of well-balanced assortment matrix construction; example of specification of key competencies in the assortment based on sales statistics)

The trainings have been developed following stakeholder consultations and a baseline assessment, and are organised with the Centre of Excellence and Acceleration in Design and Technologies “ZIPhouse”.

Eastern Partnership: Ready to Trade - an EU4Business initiative helps small and medium-sized enterprises (SMEs) to access new markets with a focus on the EU, helping SMEs identify and comply with quality and standards to meet international requirements, linking them with buyers along the value chain, and providing cluster support.